Myths of Right-Brained Creativity
We do cost-analysis of automobiles (mostly left-brain and prefrontal cortex), but we also have strong emotional responses to cars (color, feel). Designers and marketers know this all too well. ...
We do cost-analysis of automobiles (mostly left-brain and prefrontal cortex), but we also have strong emotional responses to cars (color, feel). Designers and marketers know this all too well. ...