Your Brain is a Billion Bags of Water
R. Douglas Fields explains how the brain is more like a highly evolved collection of billions of bags of seawater than a computer. ...
R. Douglas Fields explains how the brain is more like a highly evolved collection of billions of bags of seawater than a computer. ...
We do cost-analysis of automobiles (mostly left-brain and prefrontal cortex), but we also have strong emotional responses to cars (color, feel). Designers and marketers know this all too well. ...